RADIO REVOLUTIZES FARMING
IN RURAL AMERICA
Education, Entertainment, Greater Profits
Imagine America in the 1920s. More than sixty per cent of the population is rural, with many living on millions of small, isolated farms. Education and entertainment opportunities are scarce. Important news arrives late... if at all.
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The first radio station, KDKA in Pennsylvania, started broadcasting in 1921. In a matter of years, hundreds of radio stations were in operation across the nation. Radio was the internet of the 1920s... the information superhighway of its day.
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The impact on farmers was truly enormous. The Department of Agriculture (USDA) began broadcasting regular education programs to help increase crop yields and better manage livestock. Advance weather reports let farmers harvest crops before storm damage occurred. Market price reports enabled selling at higher prices. And, a world of general news, music and entertainment was there for the asking.
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The first broadcast to farmers was by broacaster Frank Mullen in 1923. He helped found a particularly popular show - the Farm and Home Hour - started in 1929.
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To learn more, check out the news clippings below on farm radio, published in various newspapers in the 1920s and 1930s...
Links to vintage newspaper articles and modern research papers
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The Farmer's Friend - Radio Comes to Rural America 1920s (research paper)
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History of Farm Broadcasting - The First 60 Years
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Favorites from The Farm and Home Hour (YouTube video)
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Text transcripts from various Farm and Home Hour broadcasts
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Future Farmers of America (FFA) in radio broadcasting
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Kansas State University Revolutionary Radio Farm School 1922 (research paper)
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Farm Radio Program Topics (schedule for 1-14-29)
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Wires Run from Farm to Farm Enable Sharing a Single Radio 1930s (research paper). Technical details on this network (from the RCA Engineering Journal)
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Modernizing Rural America With Radio 1930 - 1939 (research paper)
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Radio Sales Boom 1935
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Money at the Crossroads - The 60 million person rural market for radio 1937
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Farm/Home Radio Technology Evolution Seen in Sears Catalogs 1920 - 1950
1922 article in Popular Mechanics Magazine
announces growing popularity of "radio telephone" (early name for radio).